First-Party Data Collection|Enterprise Marketing

Capture once. Command centrally. Connect everywhere.

Ad blockers hide 20–40% of your conversions. Safari expires cookies before customers convert. Vendor tags add seconds to every page load. Datafly Signal is a First-Party Signal Platform that recovers lost revenue, extends attribution to 400 days, and delivers complete data to every vendor API in real time.

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What server-side actually delivers

+46%

More reported conversions after server-side

Square (via Google case study)

+19%

Additional attributed Meta purchases via CAPI

Meta-published CAPI vs Pixel-only benchmark

5 → 9

Typical Meta Event Match Quality lift

Meta EMQ methodology — server-side identifiers

400 days

First-party server cookie lifetime vs Safari's 7

Server-set HTTP cookies — ITP-exempt, 57x browser default

What it is

Datafly Signal is a First-Party Signal Platform that replaces client-side vendor tags with a single, customer-hosted collector, delivering complete event data to every vendor API in real time.

5.2 KB

Single collector

Replaces every vendor tag

130+

Vendor APIs

GA4, Meta CAPI, TikTok, LinkedIn

Customer-hosted

Your VPC

AWS, GCP, or Azure

Server-to-server

No browser scripts

Bypasses ad blockers & ITP

Your current setup is leaking revenue

Client-side vendor tags were designed for a web that no longer exists. Ad blockers, browser privacy restrictions, and regulatory requirements have made them a liability, not just for data quality, but for your bottom line.

30% of conversions are invisible

Ad blockers strip vendor tags from the page. Your highest-value, most tech-savvy customers (the ones spending the most) vanish from your analytics. You optimise campaigns on incomplete data and overspend on channels that appear to convert.

Attribution dies before customers convert

Safari caps client-side cookies at 7 days. Any customer who researches for longer than a week becomes a "new visitor." Multi-touch attribution breaks. ROAS calculations are wrong. You cannot tell which campaigns actually drive revenue.

Your pages are slower than they need to be

Every vendor tag adds 50-200KB of JavaScript. Fifteen tags means 800KB+ competing with your content for bandwidth. Each additional second of load time costs 3-5% in conversions. On mobile, the impact is even worse.

How long before your attribution data dies?

Customer cookies set client-side die fast. Server-set first-party cookies last for the customer’s full purchase cycle.

Safari ITP (client cookies)7 days

Chrome (3rd-party cookies)90 days, then expiring

Datafly Signal (server-set 1st-party cookies)400 days

Server-set cookies are exempt from ITP because they originate from your domain, not a vendor’s third-party script.

Three pillars. One platform.

Datafly Signal replaces every vendor tag with a single first-party platform that captures complete data, commands how it flows, and connects it to every destination, all from infrastructure you own.

Capture

Collect every signal. Lose nothing.

A single 5.2KB collector served from your subdomain replaces all vendor tags. First-party delivery bypasses ad blockers. Server-set cookies persist for 400 days. Vendor identifiers are generated server-side. Every conversion arrives complete.

5.2KB first-party collector. Replaces all vendor scripts
400-day customer recognition (57x longer than browser defaults)
Automatic vendor identity. No extra scripts in the browser
Multi-source: browser, webhooks, Shopify, mobile

Command

Govern, transform, and optimise.

Organisation-wide governance runs on every event before per-vendor transformations shape data for each destination. Schema validation, PII handling, consent enforcement, bot detection, and event filtering, all in one auditable pipeline.

Company-wide data governance applied to every event
Custom delivery rules per destination. Version-controlled and auditable
Automatic PII protection before any data leaves your platform
Event fan-out, filtering, and cost optimisation

Connect

Deliver to every destination. Guaranteed.

Server-to-server delivery to every vendor API simultaneously. Each destination receives exactly the payload format it expects. Exponential backoff retry, rate limiting, and dead letter queuing ensure zero data loss.

Real-time delivery to every platform in under 50ms
Guaranteed delivery with automatic retry. Zero data loss.
Each destination receives exactly the format it expects
CDP partnerships: Segment, mParticle, and more

Underpinned by Security

Single-tenant isolation. Your data never touches shared infrastructure.

GDPR·Encryption·Consent·RBAC·Audit·Sovereignty·DSAR

Deliver to every platform your marketing team depends on

One event from your site is simultaneously transformed and delivered to every vendor API, each receiving exactly the payload format they expect. No data loss. No delivery failures.

Google Analytics 4

Meta Conversions API

Google Ads

TikTok Events API

LinkedIn Ads

Microsoft Ads

Pinterest Ads

Snapchat Ads

Reddit Ads

The Trade Desk

HubSpot

Snowflake

Google BigQuery

Databricks

Amazon Redshift

Amazon S3

View all 130+ integrations

Built for how you work

From commerce media networks to AI model training, Datafly Signal adapts to your specific first-party data needs.

Commerce Media

Power retail media networks with complete, real-time first-party data

Learn more

AI-Ready Data

Feed ML models with unsampled, schema-enforced behavioural data

Learn more

Shopify

Server-side tracking without app bloat or checkout domain breaks

Learn more

Google Analytics 4

GA4 via Measurement Protocol. No gtag.js required

Learn more

Meta Conversions API

Maximum Event Match Quality with zero Meta JavaScript

Learn more

TikTok Events API

Server-side TikTok with self-generated _ttp identifiers

Learn more

Identity Resolution

Full vendor identity without a single vendor script

Datafly Signal generates vendor-compatible identifiers server-side using _ga, _fbp, _ttp The same algorithms vendors use. Set as first-party cookies from your subdomain, they persist for 400 days and are accepted by vendor APIs without modification.

Click IDs from ad platforms (gclid, fbclid, ttclid) are captured automatically. All cookies are set via server-side Set-Cookie headers, making them fully ITP-exempt with 400-day lifetimes. Every identity feature is opt-in and configurable per organisation.

Device Recognition: re-identify returning visitors even after they clear cookies, using SHA-256 hashed server-side signals
OIDC Cross-Domain Flow: industry-standard authorization code flow with PKCE unifies identity across any TLD
Link Decoration: encrypted identity tokens on outbound clicks, immune to Safari 17+ bounce tracking protection

Learn more about Identity Resolution

Browser

Zero vendor JavaScript

Server

Generates _ga, _fbp, _ttp

Vendor APIs

Maximum match quality

Security Foundation

Your data, your infrastructure, your control

Datafly Signal is single-tenant by design. Your data never touches shared infrastructure. Deploy in your own cloud, your own VPC, or let us host an isolated instance. Either way, you own and control every byte.