Better data in. Better outcomes out.
Your CDP is only as good as the data it receives. Datafly Signal is the first-party collection layer that feeds higher quality, more complete data into your CDP — with 400-day identity, ad blocker bypass, and built-in data governance.
Your CDP has a collection problem
CDPs excel at unification, segmentation, and activation. But they depend on client-side JavaScript for data collection — and that’s where the data quality breaks down.
20–40% of visitors are invisible
Ad blockers and browser privacy features prevent client-side SDKs from loading. Your CDP never sees these visitors — and neither do your segments, models, or activations.
Identity expires after 7 days in Safari
Safari limits client-set cookies to 7 days. If a customer takes longer than a week to convert, your CDP treats them as a new visitor. Attribution breaks, journeys fragment, and audiences are wrong.
Limited event data from existing sources
CDP tags capture basic page views and clicks. Batch imports from other systems are delayed and incomplete. Your CDP is making decisions on partial, stale data instead of the rich, real-time behavioural stream it needs.
No data governance before ingestion
Client-side SDKs collect raw data and send it directly to your CDP. There's no opportunity to validate schemas, hash PII, enforce consent, or apply business rules before the data enters your system.
Richer data than any other source
Signal has full analytics capabilities built in. It captures richer, more detailed behavioural data in real time — far beyond what CDP tags or batch imports from other systems can provide.
Datafly Signal
Real-time, complete
- Every page view, event, and interaction — in real time
- Full session context: duration, depth, referrer, UTM parameters
- Scroll depth, engagement time, and interaction patterns
- Server-enriched with identity, consent, and business rules
- Custom events and properties with no schema limits
- 100% of visitors including those hidden by ad blockers
Typical CDP Tags
Basic, client-side
- Page views and basic click events
- Limited session data from browser cookies
- No engagement metrics (scroll, time on page)
- Raw, ungoverned data sent directly
- Constrained by SDK schema limitations
- Blocked by 20–40% of visitors using ad blockers
Batch Imports / ETL
Delayed, incomplete
- Data arrives hours or days after the interaction
- Aggregated — individual session context is lost
- No behavioural detail (just transactions and states)
- Dependent on source system's data model
- Identity matching is approximate at best
- Real-time personalisation and triggers are impossible
Unlock your CDP’s full potential
Signal sits between your website and your CDP, ensuring every interaction is captured, enriched with identity, and governed — so your CDP receives the richest possible data from day one.
Capture 100% of visitors
First-party collection from your own subdomain bypasses ad blockers and browser restrictions. See every visitor, not just the 60–80% that client-side SDKs capture.
400-day customer recognition
Server-set cookies persist for 400 days across every browser — including Safari. Your CDP sees complete customer journeys, not fragmented 7-day windows.
Stronger identity for better ID resolution
Signal generates and maintains persistent, first-party identifiers and vendor-specific IDs. Your CDP's identity graph starts with stable, long-lived data that survives browser restrictions.
Full analytics built in
Page views, custom events, session tracking, engagement metrics, scroll depth, and more — all captured and enriched in real time. Your CDP receives a rich behavioural stream, not basic page hits.
Data governance before ingestion
Every event is validated, PII is hashed or stripped, consent is enforced, and business rules are applied — all before data enters your CDP. Cleaner data in means better outcomes out.
Faster pages, higher conversions
Replace 50–200KB of CDP SDK JavaScript with Signal's 4.2KB collector. Faster pages drive the conversions your CDP is there to optimise.
Collection layer + CDP = complete picture
Signal handles collection, governance, and enrichment. Your CDP handles unification, segmentation, and activation. Each does what it does best.
What Signal adds before your CDP: Ad blocker bypass • 400-day identity • Vendor-specific IDs • PII protection • Consent enforcement
Works with the CDPs you trust
Signal feeds higher quality data into the customer data platforms your team already uses. Better collection means better profiles, better segments, and better activation.
Salesforce Data Cloud
Enterprise CDP
Feed complete, first-party event data directly into Salesforce Data Cloud. Signal ensures every interaction is captured — even from visitors hidden by ad blockers — giving your unified profiles the full picture.
Amperity
Identity-first CDP
Amperity excels at identity resolution and customer unification. Signal strengthens that foundation by delivering more complete behavioural data, 400-day identity persistence, and server-generated vendor IDs that survive browser restrictions.
Treasure Data
Enterprise CDP
Treasure Data's enterprise data platform benefits from higher volume, higher quality input data. Signal captures the 20–40% of traffic that client-side collection misses, giving your models and segments a more complete dataset.
Zeotap
Privacy-first CDP
Zeotap's privacy-first approach is strengthened when paired with Signal's built-in consent enforcement, automatic PII protection, and data governance. Compliant data collection meets compliant data activation.
Lytics
Composable CDP
Lytics' composable architecture works best with rich, real-time behavioural data. Signal's server-side collection captures every interaction with full identity context — better input for better personalisation decisions.
Any CDP with Webhook Support
Universal integration
Signal integrates with any CDP that accepts inbound data via webhooks, APIs, or streaming. Your events are collected first-party, enriched with identity, and governed before they reach your CDP — cleaner, more complete, and fully attributed.
CDP vendor? Let’s build together.
Your platform is only as powerful as the data flowing into it. Signal solves the collection problems your customers face — ad blockers, browser restrictions, identity fragmentation — so your CDP receives complete, governed, identity-rich data from day one.
Partner with Datafly to offer your customers a best-in-class collection layer that makes your CDP more valuable.
More complete data for your platform
Signal captures 20–40% more visitor data than client-side SDKs. Your customers' profiles, segments, and models improve immediately.
Persistent identity that strengthens ID resolution
400-day server-set cookies give your identity graph stable, long-lived identifiers — not fragmented 7-day browser tokens.
Built-in governance reduces data quality issues
Every event is validated and enriched before it reaches your platform. Fewer data quality tickets, happier customers.
Faster integration for your customers
Signal's webhook integration means your customers are live in minutes, not weeks. A single endpoint replaces complex SDK implementations.
The identity advantage
Identity resolution is the backbone of every CDP. Signal strengthens it at the source — before data ever reaches your platform.
400-day persistence
Server-set first-party cookies persist for 400 days — 57x longer than Safari's 7-day limit. Your CDP sees the complete journey, not fragments.
Server-side vendor IDs
Signal generates vendor-specific identities without any vendor JavaScript in the browser. Your CDP receives rich identity context from every source.
Cross-domain recognition
Maintain consistent identity across all your domains and subdomains. One customer, one profile — regardless of which site they visit.
Ad blocker immunity
First-party collection from your own subdomain is invisible to ad blockers. Your CDP sees 100% of visitors — not just the ones without blockers.
Feed your CDP better data
See how Datafly Signal captures more visitors, maintains longer identity, and feeds cleaner, richer data to your CDP — with a demo using your real setup.