About
We believe your data should flow through your infrastructure, not ours
Datafly is a data infrastructure company. We build server-side platforms that give marketing and engineering teams complete control over their first-party data — from collection to delivery.
Why we built Signal
The marketing data infrastructure industry has a fundamental problem: every vendor wants their JavaScript on your page. The result is 800KB+ of third-party scripts competing for bandwidth, exposing your customers to data leaks, and creating attribution data that expires after 7 days in Safari.
Meanwhile, ad blockers hide 20-40% of your best customers from analytics entirely. Browser privacy restrictions get stricter every year. And consent regulations demand audit trails that client-side tags simply cannot provide.
We built Datafly Signal because we believed there had to be a better way: a single lightweight collector that replaces all vendor tags, with server-side delivery to every marketing platform — running in your own infrastructure, under your control.
Founded by Neill Brookman
Neill Brookman is the founder and CEO of Datafly. He has spent 20+ years building and leading enterprise data infrastructure businesses across EMEA, working with the largest brands in retail, financial services, and media on first-party data architecture from both vendor and customer sides of the table.
Datafly was founded to solve the five problems Neill watched enterprise customers navigate again and again — vendor tag bloat, broken attribution, browser privacy restrictions, per-connector pricing, and data sovereignty concerns. Signal is built on the conviction that first-party data infrastructure should be customer-hosted by default, not as an afterthought.
Signal is built on the conviction that first-party data infrastructure should be customer-hosted by default, not as an afterthought. Every architectural decision reflects this: single-tenant isolation, VPC deployment, zero Datafly access to customer data, and 130+ vendor integrations included at no extra cost.
Datafly is privately and independently funded.
Company details
- Registered company
- Datafly Ltd
- Companies House
- 14411653
- Registered office
- 128 City Road, London, United Kingdom, EC1V 2NX
- VAT
- GB437689640
- Jurisdiction
- England & Wales
How we build
Datafly Signal is engineering-led. We believe the best way to earn enterprise trust is to build a product that speaks for itself.
Customer-hosted by default
Signal is designed to run in your cloud account. GCP, AWS, Azure — any cloud, any region. We provide the Helm charts and Kubernetes manifests; you own the infrastructure and the data.
Documentation-first
234 pages of documentation covering deployment, configuration, 130+ integration guides, event specifications for 7 industry verticals, and complete API reference. If it's not documented, it's not done.
No vendor lock-in
Every integration is included. No per-connector fees. Pipeline configurations are YAML — version-controlled, portable, and auditable. Your data, your transformations, your deployment.
Enterprise-grade from day one
AES-256 encryption, TLS 1.3, envelope encryption with cloud KMS, 5 RBAC roles, immutable audit trail, and double consent enforcement. These aren't add-ons — they're the foundation.
Platform at a glance
The numbers that reflect the depth and readiness of Datafly Signal.
130+
Integrations
Pre-built blueprints
234
Doc pages
Guides & references
8
Industries
Verticalised content
8
Starter kits
Deploy in minutes
3
Cloud platforms
GCP, AWS, Azure
5
Attribution models
Plus custom rules
See Datafly Signal for yourself
Request a demo and we'll walk you through the platform with your real vendor integrations — running in real time.