Integrations / Advertising
Adform
Server-side delivery to the Adform Site Tracking trackingpoints API. Sends page views and conversions as named tracking points with cookie/click-id identity (adfuid / _adfcd), forwarded IP + User-Agent, IAB TCF consent, and advertiser-defined conversion variables (orderid, sales, currency). No client-side Adform pixel; no PII hashing (Adform matches on cookie/click id).
Datafly Signal delivers first-party events to Adform server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Adform expects.
Why route Adform through Datafly Signal
Conversions survive ad blockers and tracking prevention
A browser tag served from an advertising domain is blocked outright for part of your traffic, and Safari's ITP shortens the cookies it can set. Signal sends the event from your own server, so the conversions Adform optimises against are not filtered by the browser.
Client IP and user agent are carried in the payload
Both are taken from the original visitor request rather than your server, which is what Adform needs to attribute the event to the right session.
Click identifiers are captured and replayed
Signal stores clickid first-party at collection time and attaches them to the conversion later, so attribution survives even when the original landing cookie has expired.
One consent decision governs every destination
Adform is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
add_to_cartbegin_checkoutpagepurchaseview_itemVertical presets
Default. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Adform documentation.
Frequently asked questions
Does Datafly Signal integrate with Adform?
Yes. Datafly Signal delivers first-party events to Adform server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Adform expects. The integration is included in every deployment at no additional cost.
How is server-side Adform tracking different from the Adform tag?
The Adform tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Adform from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Adform?
The blueprint ships with mappings for add_to_cart, begin_checkout, page, purchase, view_item. Any event in your schema can be mapped to Adform through pipeline configuration without a code change.
Do I need to keep the Adform tag on my site?
No. Server-side delivery is designed to replace the tag. Most teams run both briefly during migration, using shared event IDs so Adform deduplicates, then remove the tag once server-side volume matches.
Other advertising integrations
Ready to move Adform server-side?
See how Datafly Signal delivers first-party events to Adform from infrastructure you control, with hashed identity and consent enforcement built in.