Integrations / Marketing Automation
Airship
Push notification and messaging events for Airship.
Datafly Signal delivers first-party events to Airship server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Airship expects.
Why route Airship through Datafly Signal
Profiles update from the server, not the browser
Events reach Airship even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
Delivery is batched, rate-limited, and retried
Signal buffers to Kafka, respects the Airship rate limit, and retries on 429 or transient failure rather than dropping the event.
One consent decision governs every destination
Airship is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
purchasesign_upVertical presets
Retail. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Airship documentation.
Frequently asked questions
Does Datafly Signal integrate with Airship?
Yes. Datafly Signal delivers first-party events to Airship server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Airship expects. The integration is included in every deployment at no additional cost.
How is server-side Airship tracking different from the Airship tag?
The Airship tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Airship from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Airship?
The blueprint ships with mappings for purchase, sign_up. Any event in your schema can be mapped to Airship through pipeline configuration without a code change.
Do I need to keep the Airship tag on my site?
No. Signal delivers to Airship from the server, so no client-side Airship script is required on your site.
Other marketing automation integrations
Ready to move Airship server-side?
See how Datafly Signal delivers first-party events to Airship from infrastructure you control, with hashed identity and consent enforcement built in.