Integrations / Data Warehouse
Azure Synapse
Structured event delivery to Azure Synapse Analytics.
Datafly Signal delivers first-party events to Azure Synapse server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Azure Synapse expects.
Why route Azure Synapse through Datafly Signal
The data lands in infrastructure you own
Signal writes to your Azure Synapse directly from your own deployment. Datafly operates no intermediary and never holds a copy of your event data.
Client IP and user agent are recorded as event context
Both come from the original visitor request rather than from your server, so geography and device analysis reflects the actual visitor.
One consent decision governs every destination
Azure Synapse is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
add_to_cartbegin_checkoutpagepurchaserefundremove_from_cartsearchselect_promotionview_cartview_itemview_item_listVertical presets
Retail, General. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Azure Synapse documentation.
Frequently asked questions
Does Datafly Signal integrate with Azure Synapse?
Yes. Datafly Signal delivers first-party events to Azure Synapse server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Azure Synapse expects. The integration is included in every deployment at no additional cost.
How is server-side Azure Synapse tracking different from the Azure Synapse tag?
The Azure Synapse tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Azure Synapse from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Azure Synapse?
The blueprint ships with mappings for add_to_cart, begin_checkout, page, purchase, refund, remove_from_cart, search, select_promotion, and more. Any event in your schema can be mapped to Azure Synapse through pipeline configuration without a code change.
Do I need to keep the Azure Synapse tag on my site?
No. Signal delivers to Azure Synapse from the server, so no client-side Azure Synapse script is required on your site.
Ready to move Azure Synapse server-side?
See how Datafly Signal delivers first-party events to Azure Synapse from infrastructure you control, with hashed identity and consent enforcement built in.