Integrations / Reverse ETL
Hightouch
Reverse ETL and data activation events for Hightouch.
Datafly Signal delivers first-party events to Hightouch server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Hightouch expects.
Why route Hightouch through Datafly Signal
Profiles update from the server, not the browser
Events reach Hightouch even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
Client IP and user agent are carried in the payload
Both are taken from the original visitor request rather than your server, which is what Hightouch needs to attribute the event to the right session.
One consent decision governs every destination
Hightouch is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
pagepurchaseview_itemVertical presets
Retail. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Hightouch documentation.
Frequently asked questions
Does Datafly Signal integrate with Hightouch?
Yes. Datafly Signal delivers first-party events to Hightouch server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Hightouch expects. The integration is included in every deployment at no additional cost.
How is server-side Hightouch tracking different from the Hightouch tag?
The Hightouch tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Hightouch from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Hightouch?
The blueprint ships with mappings for page, purchase, view_item. Any event in your schema can be mapped to Hightouch through pipeline configuration without a code change.
Do I need to keep the Hightouch tag on my site?
No. Signal delivers to Hightouch from the server, so no client-side Hightouch script is required on your site.
Ready to move Hightouch server-side?
See how Datafly Signal delivers first-party events to Hightouch from infrastructure you control, with hashed identity and consent enforcement built in.