Integrations / Data Clean Room
InfoSum
Privacy-first data clean room for first-party data collaboration with hashed PII identity matching.
Datafly Signal delivers first-party events to InfoSum server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload InfoSum expects.
Why route InfoSum through Datafly Signal
Delivery happens server-to-server
Signal sends events to InfoSum from your own infrastructure rather than from the visitor's browser, so delivery does not depend on client-side conditions.
Email, phone number, postcode, date of birth, first name and last name hashed before it leaves your infrastructure
Signal normalises (trim and lowercase) and applies SHA-256 inside your own deployment, so InfoSum receives match keys rather than raw personal data.
One consent decision governs every destination
InfoSum is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
dealer_contactedfinance_quote_requestedidentifyservice_appointment_bookedtest_drive_bookedtrade_in_valuedvehicle_viewedVertical presets
General, Automotive. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the InfoSum documentation.
Frequently asked questions
Does Datafly Signal integrate with InfoSum?
Yes. Datafly Signal delivers first-party events to InfoSum server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload InfoSum expects. The integration is included in every deployment at no additional cost.
How is server-side InfoSum tracking different from the InfoSum tag?
The InfoSum tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to InfoSum from your server, so delivery does not depend on browser conditions.
What personal data is sent to InfoSum?
Email, phone number, postcode, date of birth, first name and last name are normalised and SHA-256 hashed inside your own deployment before delivery, so InfoSum receives match keys rather than raw personal data. Which fields are sent is configured per pipeline.
Which events can Signal send to InfoSum?
The blueprint ships with mappings for dealer_contacted, finance_quote_requested, identify, service_appointment_booked, test_drive_booked, trade_in_valued, vehicle_viewed. Any event in your schema can be mapped to InfoSum through pipeline configuration without a code change.
Do I need to keep the InfoSum tag on my site?
No. Signal delivers to InfoSum from the server, so no client-side InfoSum script is required on your site.
Ready to move InfoSum server-side?
See how Datafly Signal delivers first-party events to InfoSum from infrastructure you control, with hashed identity and consent enforcement built in.