Integrations / Personalisation
Movable Ink
Behavioural events for Movable Ink personalisation.
Datafly Signal delivers first-party events to Movable Ink server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Movable Ink expects.
Why route Movable Ink through Datafly Signal
Profiles update from the server, not the browser
Events reach Movable Ink even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
One consent decision governs every destination
Movable Ink is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
pagepurchaseview_itemVertical presets
Retail. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Movable Ink documentation.
Frequently asked questions
Does Datafly Signal integrate with Movable Ink?
Yes. Datafly Signal delivers first-party events to Movable Ink server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Movable Ink expects. The integration is included in every deployment at no additional cost.
How is server-side Movable Ink tracking different from the Movable Ink tag?
The Movable Ink tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Movable Ink from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Movable Ink?
The blueprint ships with mappings for page, purchase, view_item. Any event in your schema can be mapped to Movable Ink through pipeline configuration without a code change.
Do I need to keep the Movable Ink tag on my site?
No. Signal delivers to Movable Ink from the server, so no client-side Movable Ink script is required on your site.
Other personalisation integrations
Ready to move Movable Ink server-side?
See how Datafly Signal delivers first-party events to Movable Ink from infrastructure you control, with hashed identity and consent enforcement built in.