Integrations / Analytics
Adobe Analytics
Server-side event tracking to Adobe Analytics.
Datafly Signal delivers first-party events to Adobe Analytics server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Adobe Analytics expects.
Why route Adobe Analytics through Datafly Signal
Your numbers stop depending on what the browser allows
Client-side analytics loses every visit where the tag is blocked or the page unloads early. Signal delivers from the server, so Adobe Analytics receives the complete event stream.
Client IP and user agent are preserved
Server-to-server delivery normally loses both, which weakens matching. Signal forwards the genuine visitor values as request headers so Adobe Analytics attributes the event to the right session.
One consent decision governs every destination
Adobe Analytics is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
add_to_cartbegin_checkoutbrochure_downloadeddealer_contactedfinance_quote_requestedpagepurchaseservice_appointment_bookedtest_drive_bookedtrade_in_valuedvehicle_savedvehicle_searchedvehicle_viewedview_itemVertical presets
Retail, Automotive. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Adobe Analytics documentation.
Frequently asked questions
Does Datafly Signal integrate with Adobe Analytics?
Yes. Datafly Signal delivers first-party events to Adobe Analytics server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Adobe Analytics expects. The integration is included in every deployment at no additional cost.
How is server-side Adobe Analytics tracking different from the Adobe Analytics tag?
The Adobe Analytics tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Adobe Analytics from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Adobe Analytics?
The blueprint ships with mappings for add_to_cart, begin_checkout, brochure_downloaded, dealer_contacted, finance_quote_requested, page, purchase, service_appointment_booked, and more. Any event in your schema can be mapped to Adobe Analytics through pipeline configuration without a code change.
Do I need to keep the Adobe Analytics tag on my site?
No. Signal delivers to Adobe Analytics from the server, so no client-side Adobe Analytics script is required on your site.
Other analytics integrations
Ready to move Adobe Analytics server-side?
See how Datafly Signal delivers first-party events to Adobe Analytics from infrastructure you control, with hashed identity and consent enforcement built in.