Integrations / Advertising
Basis
Server-side conversion tracking for Basis (Basis Technologies / formerly Centro) programmatic DSP. Fires the Basis conversion pixel server-to-server on high-value actions (purchase, lead, sign-up), forwarding visitor IP + User-Agent for attribution and passing dynamic revenue and a transaction id. No client-side pixel required.
Datafly Signal delivers first-party events to Basis server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Basis expects.
Why route Basis through Datafly Signal
Conversions survive ad blockers and tracking prevention
A browser tag served from an advertising domain is blocked outright for part of your traffic, and Safari's ITP shortens the cookies it can set. Signal sends the event from your own server, so the conversions Basis optimises against are not filtered by the browser.
Client IP and user agent are preserved
Server-to-server delivery normally loses both, which weakens matching. Signal forwards the genuine visitor values as request headers so Basis attributes the event to the right session.
One consent decision governs every destination
Basis is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
_comment_conversion_onlygenerate_leadpurchasesign_upVertical presets
Default. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Basis documentation.
Frequently asked questions
Does Datafly Signal integrate with Basis?
Yes. Datafly Signal delivers first-party events to Basis server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Basis expects. The integration is included in every deployment at no additional cost.
How is server-side Basis tracking different from the Basis tag?
The Basis tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Basis from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Basis?
The blueprint ships with mappings for _comment_conversion_only, generate_lead, purchase, sign_up. Any event in your schema can be mapped to Basis through pipeline configuration without a code change.
Do I need to keep the Basis tag on my site?
No. Server-side delivery is designed to replace the tag. Most teams run both briefly during migration, using shared event IDs so Basis deduplicates, then remove the tag once server-side volume matches.
Other advertising integrations
Ready to move Basis server-side?
See how Datafly Signal delivers first-party events to Basis from infrastructure you control, with hashed identity and consent enforcement built in.