Integrations / Marketing Automation
Braze
Server-side event tracking to Braze for customer engagement.
Datafly Signal delivers first-party events to Braze server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Braze expects.
Why route Braze through Datafly Signal
Profiles update from the server, not the browser
Events reach Braze even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
Delivery is batched, rate-limited, and retried
Signal buffers to Kafka, respects the Braze rate limit, and retries on 429 or transient failure rather than dropping the event.
One consent decision governs every destination
Braze is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
add_to_cartcontent_viewedfeature_usedloginpagepurchasesign_upsubscription_startedvideo_playedview_itemVertical presets
Retail, B2B / SaaS, Media. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Braze documentation.
Frequently asked questions
Does Datafly Signal integrate with Braze?
Yes. Datafly Signal delivers first-party events to Braze server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Braze expects. The integration is included in every deployment at no additional cost.
How is server-side Braze tracking different from the Braze tag?
The Braze tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Braze from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Braze?
The blueprint ships with mappings for add_to_cart, content_viewed, feature_used, login, page, purchase, sign_up, subscription_started, and more. Any event in your schema can be mapped to Braze through pipeline configuration without a code change.
Do I need to keep the Braze tag on my site?
No. Signal delivers to Braze from the server, so no client-side Braze script is required on your site.
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Ready to move Braze server-side?
See how Datafly Signal delivers first-party events to Braze from infrastructure you control, with hashed identity and consent enforcement built in.