Integrations / Marketing Automation
Brevo
Server-side event tracking via Brevo's Events API (POST /v3/events). Records identified behavioural events against a contact (matched on plaintext email_id, with anonymous_id as ext_id), upserts contact attributes, and carries event metadata to drive Brevo segments and marketing automation workflows. Formerly Sendinblue.
Datafly Signal delivers first-party events to Brevo server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Brevo expects.
Why route Brevo through Datafly Signal
Profiles update from the server, not the browser
Events reach Brevo even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
One consent decision governs every destination
Brevo is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
add_to_cartbegin_checkoutgenerate_leadloginpagepurchaserefundremove_from_cartsearchsign_upview_cartview_itemVertical presets
Default (Lifecycle), Retail. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Brevo documentation.
Frequently asked questions
Does Datafly Signal integrate with Brevo?
Yes. Datafly Signal delivers first-party events to Brevo server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Brevo expects. The integration is included in every deployment at no additional cost.
How is server-side Brevo tracking different from the Brevo tag?
The Brevo tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Brevo from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Brevo?
The blueprint ships with mappings for add_to_cart, begin_checkout, generate_lead, login, page, purchase, refund, remove_from_cart, and more. Any event in your schema can be mapped to Brevo through pipeline configuration without a code change.
Do I need to keep the Brevo tag on my site?
No. Signal delivers to Brevo from the server, so no client-side Brevo script is required on your site.
Other marketing automation integrations
Ready to move Brevo server-side?
See how Datafly Signal delivers first-party events to Brevo from infrastructure you control, with hashed identity and consent enforcement built in.