Integrations / Marketing Automation
Emarsys
Marketing automation events for Emarsys (SAP).
Datafly Signal delivers first-party events to Emarsys server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Emarsys expects.
Why route Emarsys through Datafly Signal
Profiles update from the server, not the browser
Events reach Emarsys even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
Token lifecycle is handled for you
Signal obtains and refreshes the OAuth credentials Emarsys requires, so nothing expires quietly in the middle of a campaign.
One consent decision governs every destination
Emarsys is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
pagepurchaseview_itemVertical presets
Retail. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Emarsys documentation.
Frequently asked questions
Does Datafly Signal integrate with Emarsys?
Yes. Datafly Signal delivers first-party events to Emarsys server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Emarsys expects. The integration is included in every deployment at no additional cost.
How is server-side Emarsys tracking different from the Emarsys tag?
The Emarsys tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Emarsys from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Emarsys?
The blueprint ships with mappings for page, purchase, view_item. Any event in your schema can be mapped to Emarsys through pipeline configuration without a code change.
Do I need to keep the Emarsys tag on my site?
No. Signal delivers to Emarsys from the server, so no client-side Emarsys script is required on your site.
Other marketing automation integrations
Ready to move Emarsys server-side?
See how Datafly Signal delivers first-party events to Emarsys from infrastructure you control, with hashed identity and consent enforcement built in.