Integrations / Marketing Automation
Insider
AI-powered personalisation and marketing events for Insider.
Datafly Signal delivers first-party events to Insider server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Insider expects.
Why route Insider through Datafly Signal
Profiles update from the server, not the browser
Events reach Insider even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
Delivery is batched, rate-limited, and retried
Signal buffers to Kafka, respects the Insider rate limit, and retries on 429 or transient failure rather than dropping the event.
One consent decision governs every destination
Insider is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
pagepurchaseview_itemVertical presets
Retail. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Insider documentation.
Frequently asked questions
Does Datafly Signal integrate with Insider?
Yes. Datafly Signal delivers first-party events to Insider server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Insider expects. The integration is included in every deployment at no additional cost.
How is server-side Insider tracking different from the Insider tag?
The Insider tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Insider from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Insider?
The blueprint ships with mappings for page, purchase, view_item. Any event in your schema can be mapped to Insider through pipeline configuration without a code change.
Do I need to keep the Insider tag on my site?
No. Signal delivers to Insider from the server, so no client-side Insider script is required on your site.
Other marketing automation integrations
Ready to move Insider server-side?
See how Datafly Signal delivers first-party events to Insider from infrastructure you control, with hashed identity and consent enforcement built in.