Integrations / Marketing Automation
Iterable
Server-side event tracking for Iterable cross-channel marketing.
Datafly Signal delivers first-party events to Iterable server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Iterable expects.
Why route Iterable through Datafly Signal
Profiles update from the server, not the browser
Events reach Iterable even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
One consent decision governs every destination
Iterable is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
add_to_cartpurchaseview_itemVertical presets
Retail. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Iterable documentation.
Frequently asked questions
Does Datafly Signal integrate with Iterable?
Yes. Datafly Signal delivers first-party events to Iterable server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Iterable expects. The integration is included in every deployment at no additional cost.
How is server-side Iterable tracking different from the Iterable tag?
The Iterable tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Iterable from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Iterable?
The blueprint ships with mappings for add_to_cart, purchase, view_item. Any event in your schema can be mapped to Iterable through pipeline configuration without a code change.
Do I need to keep the Iterable tag on my site?
No. Signal delivers to Iterable from the server, so no client-side Iterable script is required on your site.
Other marketing automation integrations
Ready to move Iterable server-side?
See how Datafly Signal delivers first-party events to Iterable from infrastructure you control, with hashed identity and consent enforcement built in.