Integrations / Marketing Automation
Klaviyo
Email and SMS marketing automation events for Klaviyo.
Datafly Signal delivers first-party events to Klaviyo server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Klaviyo expects.
Why route Klaviyo through Datafly Signal
Profiles update from the server, not the browser
Events reach Klaviyo even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
Delivery is batched, rate-limited, and retried
Signal buffers to Kafka, respects the Klaviyo rate limit, and retries on 429 or transient failure rather than dropping the event.
One consent decision governs every destination
Klaviyo is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
pagepurchaseview_itemVertical presets
Retail. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Klaviyo documentation.
Frequently asked questions
Does Datafly Signal integrate with Klaviyo?
Yes. Datafly Signal delivers first-party events to Klaviyo server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Klaviyo expects. The integration is included in every deployment at no additional cost.
How is server-side Klaviyo tracking different from the Klaviyo tag?
The Klaviyo tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Klaviyo from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Klaviyo?
The blueprint ships with mappings for page, purchase, view_item. Any event in your schema can be mapped to Klaviyo through pipeline configuration without a code change.
Do I need to keep the Klaviyo tag on my site?
No. Signal delivers to Klaviyo from the server, so no client-side Klaviyo script is required on your site.
Other marketing automation integrations
Ready to move Klaviyo server-side?
See how Datafly Signal delivers first-party events to Klaviyo from infrastructure you control, with hashed identity and consent enforcement built in.