Integrations / Advertising

LinkedIn Ads logo

LinkedIn Ads

Server-side conversion tracking via the LinkedIn Conversions API.

Datafly Signal delivers first-party events to LinkedIn Ads server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload LinkedIn Ads expects.

Why route LinkedIn Ads through Datafly Signal

Conversions survive ad blockers and tracking prevention

A browser tag served from an advertising domain is blocked outright for part of your traffic, and Safari's ITP shortens the cookies it can set. Signal sends the event from your own server, so the conversions LinkedIn Ads optimises against are not filtered by the browser.

Email hashed before it leaves your infrastructure

Signal normalises (trim and lowercase) and applies SHA-256 inside your own deployment, so LinkedIn Ads receives match keys rather than raw personal data.

Token lifecycle is handled for you

Signal obtains and refreshes the OAuth credentials LinkedIn Ads requires, so nothing expires quietly in the middle of a campaign.

One consent decision governs every destination

LinkedIn Ads is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.

What ships in the blueprint

Mapped events

generate_leadpurchasesign_upsubscription_started

Vertical presets

B2B / SaaS, Retail. Each preset starts from a working configuration for that vertical rather than a blank field map.

Full field mappings, configuration fields, and troubleshooting are in the LinkedIn Ads documentation.

Frequently asked questions

Does Datafly Signal integrate with LinkedIn Ads?

Yes. Datafly Signal delivers first-party events to LinkedIn Ads server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload LinkedIn Ads expects. The integration is included in every deployment at no additional cost.

How is server-side LinkedIn Ads tracking different from the LinkedIn Ads tag?

The LinkedIn Ads tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to LinkedIn Ads from your server, so delivery does not depend on browser conditions.

What personal data is sent to LinkedIn Ads?

Email are normalised and SHA-256 hashed inside your own deployment before delivery, so LinkedIn Ads receives match keys rather than raw personal data. Which fields are sent is configured per pipeline.

Which events can Signal send to LinkedIn Ads?

The blueprint ships with mappings for generate_lead, purchase, sign_up, subscription_started. Any event in your schema can be mapped to LinkedIn Ads through pipeline configuration without a code change.

Do I need to keep the LinkedIn Ads tag on my site?

No. Server-side delivery is designed to replace the tag. Most teams run both briefly during migration, using shared event IDs so LinkedIn Ads deduplicates, then remove the tag once server-side volume matches.

Ready to move LinkedIn Ads server-side?

See how Datafly Signal delivers first-party events to LinkedIn Ads from infrastructure you control, with hashed identity and consent enforcement built in.