Integrations / Advertising
Magellan AI
Send conversion events to Magellan AI for podcast advertising attribution — credit conversions back to the podcast ad that drove them.
Datafly Signal delivers first-party events to Magellan AI server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Magellan AI expects.
Why route Magellan AI through Datafly Signal
Conversions survive ad blockers and tracking prevention
A browser tag served from an advertising domain is blocked outright for part of your traffic, and Safari's ITP shortens the cookies it can set. Signal sends the event from your own server, so the conversions Magellan AI optimises against are not filtered by the browser.
Client IP and user agent are preserved
Server-to-server delivery normally loses both, which weakens matching. Signal forwards the genuine visitor values as request headers so Magellan AI attributes the event to the right session.
One consent decision governs every destination
Magellan AI is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
purchaseVertical presets
Retail. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Magellan AI documentation.
Frequently asked questions
Does Datafly Signal integrate with Magellan AI?
Yes. Datafly Signal delivers first-party events to Magellan AI server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Magellan AI expects. The integration is included in every deployment at no additional cost.
How is server-side Magellan AI tracking different from the Magellan AI tag?
The Magellan AI tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Magellan AI from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Magellan AI?
The blueprint ships with mappings for purchase. Any event in your schema can be mapped to Magellan AI through pipeline configuration without a code change.
Do I need to keep the Magellan AI tag on my site?
No. Server-side delivery is designed to replace the tag. Most teams run both briefly during migration, using shared event IDs so Magellan AI deduplicates, then remove the tag once server-side volume matches.
Other advertising integrations
Ready to move Magellan AI server-side?
See how Datafly Signal delivers first-party events to Magellan AI from infrastructure you control, with hashed identity and consent enforcement built in.