Integrations / Marketing Automation
Mapp
Inject server-side product and behavioural events into Mapp Engage via the Integration Event API (subtype=product), keyed to an existing contact by email, userId, or mobileNumber, to drive segmentation, Whiteboard automations, and personalisation.
Datafly Signal delivers first-party events to Mapp server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Mapp expects.
Why route Mapp through Datafly Signal
Profiles update from the server, not the browser
Events reach Mapp even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
One consent decision governs every destination
Mapp is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
add_to_cartadd_to_wishlistpagepurchaseview_itemVertical presets
Default. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Mapp documentation.
Frequently asked questions
Does Datafly Signal integrate with Mapp?
Yes. Datafly Signal delivers first-party events to Mapp server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Mapp expects. The integration is included in every deployment at no additional cost.
How is server-side Mapp tracking different from the Mapp tag?
The Mapp tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Mapp from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Mapp?
The blueprint ships with mappings for add_to_cart, add_to_wishlist, page, purchase, view_item. Any event in your schema can be mapped to Mapp through pipeline configuration without a code change.
Do I need to keep the Mapp tag on my site?
No. Signal delivers to Mapp from the server, so no client-side Mapp script is required on your site.
Other marketing automation integrations
Ready to move Mapp server-side?
See how Datafly Signal delivers first-party events to Mapp from infrastructure you control, with hashed identity and consent enforcement built in.