Integrations / Marketing Automation
MoEngage
Server-side event delivery to the MoEngage Track Event (Data Import) API. Maps Signal events to MoEngage actions with customer_id identity, reserved email/mobile identifiers (u_em/u_mb), and per-action attributes for engagement, segmentation, and campaign triggering.
Datafly Signal delivers first-party events to MoEngage server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload MoEngage expects.
Why route MoEngage through Datafly Signal
Profiles update from the server, not the browser
Events reach MoEngage even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
Delivery is batched, rate-limited, and retried
Signal buffers to Kafka, respects the MoEngage rate limit, and retries on 429 or transient failure rather than dropping the event.
One consent decision governs every destination
MoEngage is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
add_to_cartbegin_checkoutloginpagepurchasesearchsign_upsubscription_startedtrial_startedview_itemVertical presets
Retail, B2B / SaaS. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the MoEngage documentation.
Frequently asked questions
Does Datafly Signal integrate with MoEngage?
Yes. Datafly Signal delivers first-party events to MoEngage server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload MoEngage expects. The integration is included in every deployment at no additional cost.
How is server-side MoEngage tracking different from the MoEngage tag?
The MoEngage tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to MoEngage from your server, so delivery does not depend on browser conditions.
Which events can Signal send to MoEngage?
The blueprint ships with mappings for add_to_cart, begin_checkout, login, page, purchase, search, sign_up, subscription_started, and more. Any event in your schema can be mapped to MoEngage through pipeline configuration without a code change.
Do I need to keep the MoEngage tag on my site?
No. Signal delivers to MoEngage from the server, so no client-side MoEngage script is required on your site.
Other marketing automation integrations
Ready to move MoEngage server-side?
See how Datafly Signal delivers first-party events to MoEngage from infrastructure you control, with hashed identity and consent enforcement built in.