Integrations / Marketing Automation
Oracle Responsys
Triggers an Oracle Responsys custom event via the v1.3 REST 'Trigger Custom Event' endpoint, matching the visitor to an existing profile-list member by email address and passing event context as Responsys optionalData name/value pairs.
Datafly Signal delivers first-party events to Oracle Responsys server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Oracle Responsys expects.
Why route Oracle Responsys through Datafly Signal
Profiles update from the server, not the browser
Events reach Oracle Responsys even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
One consent decision governs every destination
Oracle Responsys is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
add_to_cartpagepurchasesign_upview_itemVertical presets
Default. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Oracle Responsys documentation.
Frequently asked questions
Does Datafly Signal integrate with Oracle Responsys?
Yes. Datafly Signal delivers first-party events to Oracle Responsys server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Oracle Responsys expects. The integration is included in every deployment at no additional cost.
How is server-side Oracle Responsys tracking different from the Oracle Responsys tag?
The Oracle Responsys tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Oracle Responsys from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Oracle Responsys?
The blueprint ships with mappings for add_to_cart, page, purchase, sign_up, view_item. Any event in your schema can be mapped to Oracle Responsys through pipeline configuration without a code change.
Do I need to keep the Oracle Responsys tag on my site?
No. Signal delivers to Oracle Responsys from the server, so no client-side Oracle Responsys script is required on your site.
Other marketing automation integrations
Ready to move Oracle Responsys server-side?
See how Datafly Signal delivers first-party events to Oracle Responsys from infrastructure you control, with hashed identity and consent enforcement built in.