Integrations / Advertising
Outbrain
Conversion tracking for Outbrain native advertising campaigns.
Datafly Signal delivers first-party events to Outbrain server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Outbrain expects.
Why route Outbrain through Datafly Signal
Conversions survive ad blockers and tracking prevention
A browser tag served from an advertising domain is blocked outright for part of your traffic, and Safari's ITP shortens the cookies it can set. Signal sends the event from your own server, so the conversions Outbrain optimises against are not filtered by the browser.
Email hashed before it leaves your infrastructure
Signal normalises (trim and lowercase) and applies SHA-256 inside your own deployment, so Outbrain receives match keys rather than raw personal data.
Client IP and user agent are preserved
Server-to-server delivery normally loses both, which weakens matching. Signal forwards the genuine visitor values as request headers so Outbrain attributes the event to the right session.
Click identifiers are captured and replayed
Signal stores clickid first-party at collection time and attaches them to the conversion later, so attribution survives even when the original landing cookie has expired.
One consent decision governs every destination
Outbrain is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
add_to_cartgenerate_leadpagepurchasesign_upview_itemVertical presets
Retail, Lead Generation. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Outbrain documentation.
Frequently asked questions
Does Datafly Signal integrate with Outbrain?
Yes. Datafly Signal delivers first-party events to Outbrain server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Outbrain expects. The integration is included in every deployment at no additional cost.
How is server-side Outbrain tracking different from the Outbrain tag?
The Outbrain tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Outbrain from your server, so delivery does not depend on browser conditions.
What personal data is sent to Outbrain?
Email are normalised and SHA-256 hashed inside your own deployment before delivery, so Outbrain receives match keys rather than raw personal data. Which fields are sent is configured per pipeline.
Which events can Signal send to Outbrain?
The blueprint ships with mappings for add_to_cart, generate_lead, page, purchase, sign_up, view_item. Any event in your schema can be mapped to Outbrain through pipeline configuration without a code change.
Do I need to keep the Outbrain tag on my site?
No. Server-side delivery is designed to replace the tag. Most teams run both briefly during migration, using shared event IDs so Outbrain deduplicates, then remove the tag once server-side volume matches.
Other advertising integrations
Ready to move Outbrain server-side?
See how Datafly Signal delivers first-party events to Outbrain from infrastructure you control, with hashed identity and consent enforcement built in.