Integrations / Marketing Automation
Selligent (Marigold Engage)
Server-to-server real-time customer events to the Selligent by Marigold (Marigold Engage) Signals API, feeding the Signals & Moments platform to trigger Interactive Moments and journeys. Identifies the profile by email or external customer id and delivers event attributes under the signal data object.
Datafly Signal delivers first-party events to Selligent (Marigold Engage) server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Selligent (Marigold Engage) expects.
Why route Selligent (Marigold Engage) through Datafly Signal
Profiles update from the server, not the browser
Events reach Selligent (Marigold Engage) even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
One consent decision governs every destination
Selligent (Marigold Engage) is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
add_to_cartbegin_checkoutloginpagepurchaseremove_from_cartsign_upview_itemVertical presets
Default, Retail. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Selligent (Marigold Engage) documentation.
Frequently asked questions
Does Datafly Signal integrate with Selligent (Marigold Engage)?
Yes. Datafly Signal delivers first-party events to Selligent (Marigold Engage) server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Selligent (Marigold Engage) expects. The integration is included in every deployment at no additional cost.
How is server-side Selligent (Marigold Engage) tracking different from the Selligent (Marigold Engage) tag?
The Selligent (Marigold Engage) tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Selligent (Marigold Engage) from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Selligent (Marigold Engage)?
The blueprint ships with mappings for add_to_cart, begin_checkout, login, page, purchase, remove_from_cart, sign_up, view_item. Any event in your schema can be mapped to Selligent (Marigold Engage) through pipeline configuration without a code change.
Do I need to keep the Selligent (Marigold Engage) tag on my site?
No. Signal delivers to Selligent (Marigold Engage) from the server, so no client-side Selligent (Marigold Engage) script is required on your site.
Other marketing automation integrations
Ready to move Selligent (Marigold Engage) server-side?
See how Datafly Signal delivers first-party events to Selligent (Marigold Engage) from infrastructure you control, with hashed identity and consent enforcement built in.