Integrations / Marketing Automation
SendGrid
Email event tracking for SendGrid.
Datafly Signal delivers first-party events to SendGrid server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload SendGrid expects.
Why route SendGrid through Datafly Signal
Profiles update from the server, not the browser
Events reach SendGrid even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
Delivery is batched, rate-limited, and retried
Signal buffers to Kafka, respects the SendGrid rate limit, and retries on 429 or transient failure rather than dropping the event.
One consent decision governs every destination
SendGrid is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
purchasesign_upVertical presets
General. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the SendGrid documentation.
Frequently asked questions
Does Datafly Signal integrate with SendGrid?
Yes. Datafly Signal delivers first-party events to SendGrid server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload SendGrid expects. The integration is included in every deployment at no additional cost.
How is server-side SendGrid tracking different from the SendGrid tag?
The SendGrid tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to SendGrid from your server, so delivery does not depend on browser conditions.
Which events can Signal send to SendGrid?
The blueprint ships with mappings for purchase, sign_up. Any event in your schema can be mapped to SendGrid through pipeline configuration without a code change.
Do I need to keep the SendGrid tag on my site?
No. Signal delivers to SendGrid from the server, so no client-side SendGrid script is required on your site.
Other marketing automation integrations
Ready to move SendGrid server-side?
See how Datafly Signal delivers first-party events to SendGrid from infrastructure you control, with hashed identity and consent enforcement built in.