Integrations / Marketing Automation
Sendlane
Server-side event delivery to Sendlane via the API v2 Custom Integration. Maps Signal events to Sendlane's event vocabulary (active_on_site, identify, product_viewed, added_to_cart, checkout_started, order_placed), keyed on the contact email so Sendlane resolves or creates the contact and triggers email/SMS automations.
Datafly Signal delivers first-party events to Sendlane server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Sendlane expects.
Why route Sendlane through Datafly Signal
Profiles update from the server, not the browser
Events reach Sendlane even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
One consent decision governs every destination
Sendlane is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
add_to_cartbegin_checkoutpagepurchasesign_upview_itemVertical presets
Default, Retail. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Sendlane documentation.
Frequently asked questions
Does Datafly Signal integrate with Sendlane?
Yes. Datafly Signal delivers first-party events to Sendlane server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Sendlane expects. The integration is included in every deployment at no additional cost.
How is server-side Sendlane tracking different from the Sendlane tag?
The Sendlane tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Sendlane from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Sendlane?
The blueprint ships with mappings for add_to_cart, begin_checkout, page, purchase, sign_up, view_item. Any event in your schema can be mapped to Sendlane through pipeline configuration without a code change.
Do I need to keep the Sendlane tag on my site?
No. Signal delivers to Sendlane from the server, so no client-side Sendlane script is required on your site.
Other marketing automation integrations
Ready to move Sendlane server-side?
See how Datafly Signal delivers first-party events to Sendlane from infrastructure you control, with hashed identity and consent enforcement built in.