Integrations / Advertising
Snapchat
Server-side conversion tracking for Snapchat.
Datafly Signal delivers first-party events to Snapchat server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Snapchat expects.
Why route Snapchat through Datafly Signal
Conversions survive ad blockers and tracking prevention
A browser tag served from an advertising domain is blocked outright for part of your traffic, and Safari's ITP shortens the cookies it can set. Signal sends the event from your own server, so the conversions Snapchat optimises against are not filtered by the browser.
Email and phone number hashed before it leaves your infrastructure
Signal normalises (trim and lowercase) and applies SHA-256 inside your own deployment, so Snapchat receives match keys rather than raw personal data.
Client IP and user agent are carried in the payload
Both are taken from the original visitor request rather than your server, which is what Snapchat needs to attribute the event to the right session.
Click identifiers are captured and replayed
Signal stores sccid first-party at collection time and attaches them to the conversion later, so attribution survives even when the original landing cookie has expired.
Delivery is batched, rate-limited, and retried
Signal buffers to Kafka, respects the Snapchat rate limit, and retries on 429 or transient failure rather than dropping the event.
One consent decision governs every destination
Snapchat is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
add_payment_infoadd_to_cartadd_to_wishlistbegin_checkoutgenerate_leadnewsletter_subscribedpagepurchasesearchsign_upview_itemVertical presets
Retail, Lead Generation. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Snapchat documentation.
Frequently asked questions
Does Datafly Signal integrate with Snapchat?
Yes. Datafly Signal delivers first-party events to Snapchat server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Snapchat expects. The integration is included in every deployment at no additional cost.
How is server-side Snapchat tracking different from the Snapchat tag?
The Snapchat tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Snapchat from your server, so delivery does not depend on browser conditions.
What personal data is sent to Snapchat?
Email and phone number are normalised and SHA-256 hashed inside your own deployment before delivery, so Snapchat receives match keys rather than raw personal data. Which fields are sent is configured per pipeline.
Which events can Signal send to Snapchat?
The blueprint ships with mappings for add_payment_info, add_to_cart, add_to_wishlist, begin_checkout, generate_lead, newsletter_subscribed, page, purchase, and more. Any event in your schema can be mapped to Snapchat through pipeline configuration without a code change.
Do I need to keep the Snapchat tag on my site?
No. Server-side delivery is designed to replace the tag. Most teams run both briefly during migration, using shared event IDs so Snapchat deduplicates, then remove the tag once server-side volume matches.
Other advertising integrations
Ready to move Snapchat server-side?
See how Datafly Signal delivers first-party events to Snapchat from infrastructure you control, with hashed identity and consent enforcement built in.