Integrations / Marketing Automation
Splio
Server-side contact upserts to the Splio Customer Platform Data API (POST /data/contacts). Maps first-party identity (email, name, phone), locale, marketing consent (drives list subscription) and custom traits into Splio contacts so marketing-automation, CDP and loyalty journeys can act on Datafly.js signals without client-side tags.
Datafly Signal delivers first-party events to Splio server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Splio expects.
Why route Splio through Datafly Signal
Profiles update from the server, not the browser
Events reach Splio even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
One consent decision governs every destination
Splio is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
identifypurchasesign_upVertical presets
Default. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Splio documentation.
Frequently asked questions
Does Datafly Signal integrate with Splio?
Yes. Datafly Signal delivers first-party events to Splio server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Splio expects. The integration is included in every deployment at no additional cost.
How is server-side Splio tracking different from the Splio tag?
The Splio tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Splio from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Splio?
The blueprint ships with mappings for identify, purchase, sign_up. Any event in your schema can be mapped to Splio through pipeline configuration without a code change.
Do I need to keep the Splio tag on my site?
No. Signal delivers to Splio from the server, so no client-side Splio script is required on your site.
Other marketing automation integrations
Ready to move Splio server-side?
See how Datafly Signal delivers first-party events to Splio from infrastructure you control, with hashed identity and consent enforcement built in.