Integrations / Advertising
The Trade Desk Offline
Offline conversion events with TDID matching.
Datafly Signal delivers first-party events to The Trade Desk Offline server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload The Trade Desk Offline expects.
Why route The Trade Desk Offline through Datafly Signal
Conversions survive ad blockers and tracking prevention
A browser tag served from an advertising domain is blocked outright for part of your traffic, and Safari's ITP shortens the cookies it can set. Signal sends the event from your own server, so the conversions The Trade Desk Offline optimises against are not filtered by the browser.
Client IP and user agent are preserved
Server-to-server delivery normally loses both, which weakens matching. Signal forwards the genuine visitor values as request headers so The Trade Desk Offline attributes the event to the right session.
Delivery is batched, rate-limited, and retried
Signal buffers to Kafka, respects the The Trade Desk Offline rate limit, and retries on 429 or transient failure rather than dropping the event.
One consent decision governs every destination
The Trade Desk Offline is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
purchaseVertical presets
Retail. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the The Trade Desk Offline documentation.
Frequently asked questions
Does Datafly Signal integrate with The Trade Desk Offline?
Yes. Datafly Signal delivers first-party events to The Trade Desk Offline server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload The Trade Desk Offline expects. The integration is included in every deployment at no additional cost.
How is server-side The Trade Desk Offline tracking different from the The Trade Desk Offline tag?
The The Trade Desk Offline tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to The Trade Desk Offline from your server, so delivery does not depend on browser conditions.
Which events can Signal send to The Trade Desk Offline?
The blueprint ships with mappings for purchase. Any event in your schema can be mapped to The Trade Desk Offline through pipeline configuration without a code change.
Do I need to keep the The Trade Desk Offline tag on my site?
No. Server-side delivery is designed to replace the tag. Most teams run both briefly during migration, using shared event IDs so The Trade Desk Offline deduplicates, then remove the tag once server-side volume matches.
Other advertising integrations
Ready to move The Trade Desk Offline server-side?
See how Datafly Signal delivers first-party events to The Trade Desk Offline from infrastructure you control, with hashed identity and consent enforcement built in.