Integrations / Marketing Automation
WhatsApp Business
Trigger WhatsApp marketing template messages from Signal events via Meta's Marketing Messages (MM Lite) API. Maps GA4-style events (Order Completed, Order Shipped, Checkout Started, Signed Up) to approved marketing templates, populating positional body parameters from event properties. Recipient phone is normalised to digits-only E.164 (sent in cleartext — WhatsApp must deliver to the user, so it is never hashed). Sends only when the user has marketing consent and a phone trait.
Datafly Signal delivers first-party events to WhatsApp Business server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload WhatsApp Business expects.
Why route WhatsApp Business through Datafly Signal
Profiles update from the server, not the browser
Events reach WhatsApp Business even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
One consent decision governs every destination
WhatsApp Business is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
begin_checkoutorder_shippedpurchasesign_upVertical presets
Default. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the WhatsApp Business documentation.
Frequently asked questions
Does Datafly Signal integrate with WhatsApp Business?
Yes. Datafly Signal delivers first-party events to WhatsApp Business server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload WhatsApp Business expects. The integration is included in every deployment at no additional cost.
How is server-side WhatsApp Business tracking different from the WhatsApp Business tag?
The WhatsApp Business tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to WhatsApp Business from your server, so delivery does not depend on browser conditions.
Which events can Signal send to WhatsApp Business?
The blueprint ships with mappings for begin_checkout, order_shipped, purchase, sign_up. Any event in your schema can be mapped to WhatsApp Business through pipeline configuration without a code change.
Do I need to keep the WhatsApp Business tag on my site?
No. Signal delivers to WhatsApp Business from the server, so no client-side WhatsApp Business script is required on your site.
Other marketing automation integrations
Ready to move WhatsApp Business server-side?
See how Datafly Signal delivers first-party events to WhatsApp Business from infrastructure you control, with hashed identity and consent enforcement built in.