Integrations / Advertising
WP Ads (Wirtualna Polska)
Server-side conversion tracking for Wirtualna Polska, Poland's largest web portal and advertising network.
Datafly Signal delivers first-party events to WP Ads (Wirtualna Polska) server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload WP Ads (Wirtualna Polska) expects.
Why route WP Ads (Wirtualna Polska) through Datafly Signal
Conversions survive ad blockers and tracking prevention
A browser tag served from an advertising domain is blocked outright for part of your traffic, and Safari's ITP shortens the cookies it can set. Signal sends the event from your own server, so the conversions WP Ads (Wirtualna Polska) optimises against are not filtered by the browser.
Email hashed before it leaves your infrastructure
Signal normalises (trim and lowercase) and applies SHA-256 inside your own deployment, so WP Ads (Wirtualna Polska) receives match keys rather than raw personal data.
Client IP and user agent are preserved
Server-to-server delivery normally loses both, which weakens matching. Signal forwards the genuine visitor values as request headers so WP Ads (Wirtualna Polska) attributes the event to the right session.
Click identifiers are captured and replayed
Signal stores click_id first-party at collection time and attaches them to the conversion later, so attribution survives even when the original landing cookie has expired.
One consent decision governs every destination
WP Ads (Wirtualna Polska) is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
add_to_cartgenerate_leadpagepurchaseview_itemVertical presets
Advertising. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the WP Ads (Wirtualna Polska) documentation.
Frequently asked questions
Does Datafly Signal integrate with WP Ads (Wirtualna Polska)?
Yes. Datafly Signal delivers first-party events to WP Ads (Wirtualna Polska) server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload WP Ads (Wirtualna Polska) expects. The integration is included in every deployment at no additional cost.
How is server-side WP Ads (Wirtualna Polska) tracking different from the WP Ads (Wirtualna Polska) tag?
The WP Ads (Wirtualna Polska) tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to WP Ads (Wirtualna Polska) from your server, so delivery does not depend on browser conditions.
What personal data is sent to WP Ads (Wirtualna Polska)?
Email are normalised and SHA-256 hashed inside your own deployment before delivery, so WP Ads (Wirtualna Polska) receives match keys rather than raw personal data. Which fields are sent is configured per pipeline.
Which events can Signal send to WP Ads (Wirtualna Polska)?
The blueprint ships with mappings for add_to_cart, generate_lead, page, purchase, view_item. Any event in your schema can be mapped to WP Ads (Wirtualna Polska) through pipeline configuration without a code change.
Do I need to keep the WP Ads (Wirtualna Polska) tag on my site?
No. Server-side delivery is designed to replace the tag. Most teams run both briefly during migration, using shared event IDs so WP Ads (Wirtualna Polska) deduplicates, then remove the tag once server-side volume matches.
Other advertising integrations
Ready to move WP Ads (Wirtualna Polska) server-side?
See how Datafly Signal delivers first-party events to WP Ads (Wirtualna Polska) from infrastructure you control, with hashed identity and consent enforcement built in.