Integrations / Marketing Automation
Xtremepush
Server-side delivery of event hits to the Xtremepush External Event API (POST /api/external/hit/event). Triggers real-time multi-channel campaigns and updates user profiles. user_id identifies the profile (auto-created if unknown); traits ride in user_attributes, event data in value, consent in consent_preferences.
Datafly Signal delivers first-party events to Xtremepush server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Xtremepush expects.
Why route Xtremepush through Datafly Signal
Profiles update from the server, not the browser
Events reach Xtremepush even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
Token lifecycle is handled for you
Signal obtains and refreshes the OAuth credentials Xtremepush requires, so nothing expires quietly in the middle of a campaign.
One consent decision governs every destination
Xtremepush is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
add_to_cartbegin_checkoutpagepurchasesearchsign_upview_itemVertical presets
Default. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Xtremepush documentation.
Frequently asked questions
Does Datafly Signal integrate with Xtremepush?
Yes. Datafly Signal delivers first-party events to Xtremepush server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Xtremepush expects. The integration is included in every deployment at no additional cost.
How is server-side Xtremepush tracking different from the Xtremepush tag?
The Xtremepush tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Xtremepush from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Xtremepush?
The blueprint ships with mappings for add_to_cart, begin_checkout, page, purchase, search, sign_up, view_item. Any event in your schema can be mapped to Xtremepush through pipeline configuration without a code change.
Do I need to keep the Xtremepush tag on my site?
No. Signal delivers to Xtremepush from the server, so no client-side Xtremepush script is required on your site.
Other marketing automation integrations
Ready to move Xtremepush server-side?
See how Datafly Signal delivers first-party events to Xtremepush from infrastructure you control, with hashed identity and consent enforcement built in.