Integrations / Advertising
Yelp Ads
Server-side conversion tracking via the Yelp Conversions API (CAPI). Sends purchase, lead, and custom conversion events to Yelp for offline + online ad attribution, matching on SHA-256 hashed email, phone, and name plus client IP / user-agent. Targets the bulk endpoint with batching, marketing-consent gating, and a test_event toggle.
Datafly Signal delivers first-party events to Yelp Ads server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Yelp Ads expects.
Why route Yelp Ads through Datafly Signal
Conversions survive ad blockers and tracking prevention
A browser tag served from an advertising domain is blocked outright for part of your traffic, and Safari's ITP shortens the cookies it can set. Signal sends the event from your own server, so the conversions Yelp Ads optimises against are not filtered by the browser.
Email, phone number, first name and last name hashed before it leaves your infrastructure
Signal normalises (trim and lowercase) and applies SHA-256 inside your own deployment, so Yelp Ads receives match keys rather than raw personal data.
Client IP and user agent are carried in the payload
Both are taken from the original visitor request rather than your server, which is what Yelp Ads needs to attribute the event to the right session.
Delivery is batched, rate-limited, and retried
Signal buffers to Kafka, respects the Yelp Ads rate limit, and retries on 429 or transient failure rather than dropping the event.
One consent decision governs every destination
Yelp Ads is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
generate_leadpagepurchasesign_upVertical presets
Default. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Yelp Ads documentation.
Frequently asked questions
Does Datafly Signal integrate with Yelp Ads?
Yes. Datafly Signal delivers first-party events to Yelp Ads server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Yelp Ads expects. The integration is included in every deployment at no additional cost.
How is server-side Yelp Ads tracking different from the Yelp Ads tag?
The Yelp Ads tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Yelp Ads from your server, so delivery does not depend on browser conditions.
What personal data is sent to Yelp Ads?
Email, phone number, first name and last name are normalised and SHA-256 hashed inside your own deployment before delivery, so Yelp Ads receives match keys rather than raw personal data. Which fields are sent is configured per pipeline.
Which events can Signal send to Yelp Ads?
The blueprint ships with mappings for generate_lead, page, purchase, sign_up. Any event in your schema can be mapped to Yelp Ads through pipeline configuration without a code change.
Do I need to keep the Yelp Ads tag on my site?
No. Server-side delivery is designed to replace the tag. Most teams run both briefly during migration, using shared event IDs so Yelp Ads deduplicates, then remove the tag once server-side volume matches.
Other advertising integrations
Ready to move Yelp Ads server-side?
See how Datafly Signal delivers first-party events to Yelp Ads from infrastructure you control, with hashed identity and consent enforcement built in.