Integrations / Analytics
Matomo Analytics
Server-side event delivery to Matomo (self-hosted or Matomo Cloud) via the Tracking HTTP API. Open-source, GDPR-friendly alternative to Google Analytics.
Datafly Signal delivers first-party events to Matomo Analytics server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Matomo Analytics expects.
Why route Matomo Analytics through Datafly Signal
Your numbers stop depending on what the browser allows
Client-side analytics loses every visit where the tag is blocked or the page unloads early. Signal delivers from the server, so Matomo Analytics receives the complete event stream.
Client IP and user agent are carried in the payload
Both are taken from the original visitor request rather than your server, which is what Matomo Analytics needs to attribute the event to the right session.
One consent decision governs every destination
Matomo Analytics is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
add_to_cartpagepurchaseview_itemVertical presets
Retail. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Matomo Analytics documentation.
Frequently asked questions
Does Datafly Signal integrate with Matomo Analytics?
Yes. Datafly Signal delivers first-party events to Matomo Analytics server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Matomo Analytics expects. The integration is included in every deployment at no additional cost.
How is server-side Matomo Analytics tracking different from the Matomo Analytics tag?
The Matomo Analytics tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Matomo Analytics from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Matomo Analytics?
The blueprint ships with mappings for add_to_cart, page, purchase, view_item. Any event in your schema can be mapped to Matomo Analytics through pipeline configuration without a code change.
Do I need to keep the Matomo Analytics tag on my site?
No. Signal delivers to Matomo Analytics from the server, so no client-side Matomo Analytics script is required on your site.
Other analytics integrations
Ready to move Matomo Analytics server-side?
See how Datafly Signal delivers first-party events to Matomo Analytics from infrastructure you control, with hashed identity and consent enforcement built in.