Integrations / Analytics
Optimizely
Experimentation and conversion event tracking for Optimizely.
Datafly Signal delivers first-party events to Optimizely server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Optimizely expects.
Why route Optimizely through Datafly Signal
Your numbers stop depending on what the browser allows
Client-side analytics loses every visit where the tag is blocked or the page unloads early. Signal delivers from the server, so Optimizely receives the complete event stream.
Client IP and user agent are carried in the payload
Both are taken from the original visitor request rather than your server, which is what Optimizely needs to attribute the event to the right session.
Delivery is batched, rate-limited, and retried
Signal buffers to Kafka, respects the Optimizely rate limit, and retries on 429 or transient failure rather than dropping the event.
One consent decision governs every destination
Optimizely is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
content_viewedpagepurchasesign_upsubscription_startedtrial_startedvideo_playedview_itemVertical presets
Retail, SaaS, Media & Publishing. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Optimizely documentation.
Frequently asked questions
Does Datafly Signal integrate with Optimizely?
Yes. Datafly Signal delivers first-party events to Optimizely server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Optimizely expects. The integration is included in every deployment at no additional cost.
How is server-side Optimizely tracking different from the Optimizely tag?
The Optimizely tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Optimizely from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Optimizely?
The blueprint ships with mappings for content_viewed, page, purchase, sign_up, subscription_started, trial_started, video_played, view_item. Any event in your schema can be mapped to Optimizely through pipeline configuration without a code change.
Do I need to keep the Optimizely tag on my site?
No. Signal delivers to Optimizely from the server, so no client-side Optimizely script is required on your site.
Other analytics integrations
Ready to move Optimizely server-side?
See how Datafly Signal delivers first-party events to Optimizely from infrastructure you control, with hashed identity and consent enforcement built in.