Integrations / Customer Data Platform
ActionIQ
Customer data activation events for ActionIQ CDP.
Datafly Signal delivers first-party events to ActionIQ server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload ActionIQ expects.
Why route ActionIQ through Datafly Signal
Profiles update from the server, not the browser
Events reach ActionIQ even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
Client IP and user agent are carried in the payload
Both are taken from the original visitor request rather than your server, which is what ActionIQ needs to attribute the event to the right session.
One consent decision governs every destination
ActionIQ is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
pagepurchaseview_itemVertical presets
Retail. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the ActionIQ documentation.
Frequently asked questions
Does Datafly Signal integrate with ActionIQ?
Yes. Datafly Signal delivers first-party events to ActionIQ server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload ActionIQ expects. The integration is included in every deployment at no additional cost.
How is server-side ActionIQ tracking different from the ActionIQ tag?
The ActionIQ tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to ActionIQ from your server, so delivery does not depend on browser conditions.
Which events can Signal send to ActionIQ?
The blueprint ships with mappings for page, purchase, view_item. Any event in your schema can be mapped to ActionIQ through pipeline configuration without a code change.
Do I need to keep the ActionIQ tag on my site?
No. Signal delivers to ActionIQ from the server, so no client-side ActionIQ script is required on your site.
Other customer data platform integrations
Ready to move ActionIQ server-side?
See how Datafly Signal delivers first-party events to ActionIQ from infrastructure you control, with hashed identity and consent enforcement built in.