Integrations / Customer Data Platform
Blueshift
AI-driven marketing automation events for Blueshift.
Datafly Signal delivers first-party events to Blueshift server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Blueshift expects.
Why route Blueshift through Datafly Signal
Profiles update from the server, not the browser
Events reach Blueshift even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
Client IP and user agent are carried in the payload
Both are taken from the original visitor request rather than your server, which is what Blueshift needs to attribute the event to the right session.
One consent decision governs every destination
Blueshift is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
pagepurchaseview_itemVertical presets
Retail. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Blueshift documentation.
Frequently asked questions
Does Datafly Signal integrate with Blueshift?
Yes. Datafly Signal delivers first-party events to Blueshift server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Blueshift expects. The integration is included in every deployment at no additional cost.
How is server-side Blueshift tracking different from the Blueshift tag?
The Blueshift tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Blueshift from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Blueshift?
The blueprint ships with mappings for page, purchase, view_item. Any event in your schema can be mapped to Blueshift through pipeline configuration without a code change.
Do I need to keep the Blueshift tag on my site?
No. Signal delivers to Blueshift from the server, so no client-side Blueshift script is required on your site.
Other customer data platform integrations
Ready to move Blueshift server-side?
See how Datafly Signal delivers first-party events to Blueshift from infrastructure you control, with hashed identity and consent enforcement built in.