Integrations / Customer Data Platform
Lytics
Customer data platform events for Lytics.
Datafly Signal delivers first-party events to Lytics server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Lytics expects.
Why route Lytics through Datafly Signal
Profiles update from the server, not the browser
Events reach Lytics even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
Client IP and user agent are carried in the payload
Both are taken from the original visitor request rather than your server, which is what Lytics needs to attribute the event to the right session.
One consent decision governs every destination
Lytics is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
pagepurchaseview_itemVertical presets
Retail. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Lytics documentation.
Frequently asked questions
Does Datafly Signal integrate with Lytics?
Yes. Datafly Signal delivers first-party events to Lytics server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Lytics expects. The integration is included in every deployment at no additional cost.
How is server-side Lytics tracking different from the Lytics tag?
The Lytics tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Lytics from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Lytics?
The blueprint ships with mappings for page, purchase, view_item. Any event in your schema can be mapped to Lytics through pipeline configuration without a code change.
Do I need to keep the Lytics tag on my site?
No. Signal delivers to Lytics from the server, so no client-side Lytics script is required on your site.
Other customer data platform integrations
Ready to move Lytics server-side?
See how Datafly Signal delivers first-party events to Lytics from infrastructure you control, with hashed identity and consent enforcement built in.