Integrations / CRM
Apollo.io
Create and upsert CRM contacts in Apollo.io from high-intent lead events via the Create-a-Contact API. Maps Signal lead/demo/sign-up events to Apollo contact records with first/last name, email, company, title, phone and lead labels. Plaintext identifiers (Apollo is a CRM that matches on cleartext, not hashed, email/phone). Marketing-consent gated.
Datafly Signal delivers first-party events to Apollo.io server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Apollo.io expects.
Why route Apollo.io through Datafly Signal
Profiles update from the server, not the browser
Events reach Apollo.io even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
One consent decision governs every destination
Apollo.io is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
demo_requestedgenerate_leadsign_upVertical presets
Default. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Apollo.io documentation.
Frequently asked questions
Does Datafly Signal integrate with Apollo.io?
Yes. Datafly Signal delivers first-party events to Apollo.io server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Apollo.io expects. The integration is included in every deployment at no additional cost.
How is server-side Apollo.io tracking different from the Apollo.io tag?
The Apollo.io tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Apollo.io from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Apollo.io?
The blueprint ships with mappings for demo_requested, generate_lead, sign_up. Any event in your schema can be mapped to Apollo.io through pipeline configuration without a code change.
Do I need to keep the Apollo.io tag on my site?
No. Signal delivers to Apollo.io from the server, so no client-side Apollo.io script is required on your site.
Ready to move Apollo.io server-side?
See how Datafly Signal delivers first-party events to Apollo.io from infrastructure you control, with hashed identity and consent enforcement built in.