Integrations / CRM
Attio
Server-side person-record upsert into Attio, the AI-native CRM, via the assert person endpoint (PUT /v2/objects/people/records, matched on email_addresses). Identity-bearing events create or update a person with readable name, email, phone (E.164), and job title so marketing- and product-sourced contacts land in the sales CRM without a client-side form integration.
Datafly Signal delivers first-party events to Attio server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Attio expects.
Why route Attio through Datafly Signal
Profiles update from the server, not the browser
Events reach Attio even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
Token lifecycle is handled for you
Signal obtains and refreshes the OAuth credentials Attio requires, so nothing expires quietly in the middle of a campaign.
One consent decision governs every destination
Attio is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
_comment_identity_onlygenerate_leadidentifyloginsign_upVertical presets
B2B / SaaS. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Attio documentation.
Frequently asked questions
Does Datafly Signal integrate with Attio?
Yes. Datafly Signal delivers first-party events to Attio server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Attio expects. The integration is included in every deployment at no additional cost.
How is server-side Attio tracking different from the Attio tag?
The Attio tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Attio from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Attio?
The blueprint ships with mappings for _comment_identity_only, generate_lead, identify, login, sign_up. Any event in your schema can be mapped to Attio through pipeline configuration without a code change.
Do I need to keep the Attio tag on my site?
No. Signal delivers to Attio from the server, so no client-side Attio script is required on your site.
Ready to move Attio server-side?
See how Datafly Signal delivers first-party events to Attio from infrastructure you control, with hashed identity and consent enforcement built in.