Integrations / CRM
Freshsales
Server-side contact sync to Freshsales (Freshworks CRM) via the Contacts Upsert API. Creates or updates a contact on identify and key conversion events, matching on email, and maps Datafly.js traits to native Freshsales contact attributes (first_name, last_name, emails, mobile_number, job_title, company, address). First-party, no browser pixel.
Datafly Signal delivers first-party events to Freshsales server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Freshsales expects.
Why route Freshsales through Datafly Signal
Profiles update from the server, not the browser
Events reach Freshsales even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
One consent decision governs every destination
Freshsales is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
generate_leadloginpagepurchasesign_upVertical presets
Default. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Freshsales documentation.
Frequently asked questions
Does Datafly Signal integrate with Freshsales?
Yes. Datafly Signal delivers first-party events to Freshsales server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Freshsales expects. The integration is included in every deployment at no additional cost.
How is server-side Freshsales tracking different from the Freshsales tag?
The Freshsales tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Freshsales from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Freshsales?
The blueprint ships with mappings for generate_lead, login, page, purchase, sign_up. Any event in your schema can be mapped to Freshsales through pipeline configuration without a code change.
Do I need to keep the Freshsales tag on my site?
No. Signal delivers to Freshsales from the server, so no client-side Freshsales script is required on your site.
Ready to move Freshsales server-side?
See how Datafly Signal delivers first-party events to Freshsales from infrastructure you control, with hashed identity and consent enforcement built in.