Integrations / Customer Data Platform
Treasure AI
Customer data platform events for Treasure AI (formerly Treasure Data).
Datafly Signal delivers first-party events to Treasure AI server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Treasure AI expects.
Why route Treasure AI through Datafly Signal
Profiles update from the server, not the browser
Events reach Treasure AI even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
Client IP and user agent are carried in the payload
Both are taken from the original visitor request rather than your server, which is what Treasure AI needs to attribute the event to the right session.
One consent decision governs every destination
Treasure AI is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
pagepurchaseview_itemVertical presets
Retail. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Treasure AI documentation.
Frequently asked questions
Does Datafly Signal integrate with Treasure AI?
Yes. Datafly Signal delivers first-party events to Treasure AI server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Treasure AI expects. The integration is included in every deployment at no additional cost.
How is server-side Treasure AI tracking different from the Treasure AI tag?
The Treasure AI tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Treasure AI from your server, so delivery does not depend on browser conditions.
Which events can Signal send to Treasure AI?
The blueprint ships with mappings for page, purchase, view_item. Any event in your schema can be mapped to Treasure AI through pipeline configuration without a code change.
Do I need to keep the Treasure AI tag on my site?
No. Signal delivers to Treasure AI from the server, so no client-side Treasure AI script is required on your site.
Other customer data platform integrations
Ready to move Treasure AI server-side?
See how Datafly Signal delivers first-party events to Treasure AI from infrastructure you control, with hashed identity and consent enforcement built in.