Integrations / Customer Data Platform
Zeotap
Identity resolution and audience activation for Zeotap.
Datafly Signal delivers first-party events to Zeotap server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Zeotap expects.
Why route Zeotap through Datafly Signal
Profiles update from the server, not the browser
Events reach Zeotap even when a tracker blocker or a failed page unload would have dropped a client-side call, so the profile reflects what actually happened.
Email and phone number hashed before it leaves your infrastructure
Signal normalises (trim and lowercase) and applies SHA-256 inside your own deployment, so Zeotap receives match keys rather than raw personal data.
One consent decision governs every destination
Zeotap is gated by the same consent state as the rest of your stack, so a withdrawal applies everywhere at once.
What ships in the blueprint
Mapped events
add_to_cartidentifypagepurchaseVertical presets
General. Each preset starts from a working configuration for that vertical rather than a blank field map.
Full field mappings, configuration fields, and troubleshooting are in the Zeotap documentation.
Frequently asked questions
Does Datafly Signal integrate with Zeotap?
Yes. Datafly Signal delivers first-party events to Zeotap server-to-server from infrastructure you control, using a pre-built blueprint that maps your event schema to the payload Zeotap expects. The integration is included in every deployment at no additional cost.
How is server-side Zeotap tracking different from the Zeotap tag?
The Zeotap tag runs in the visitor's browser, so it is subject to ad blockers, tracking prevention, and page-unload races. Signal collects the event through a first-party endpoint on your own domain and delivers it to Zeotap from your server, so delivery does not depend on browser conditions.
What personal data is sent to Zeotap?
Email and phone number are normalised and SHA-256 hashed inside your own deployment before delivery, so Zeotap receives match keys rather than raw personal data. Which fields are sent is configured per pipeline.
Which events can Signal send to Zeotap?
The blueprint ships with mappings for add_to_cart, identify, page, purchase. Any event in your schema can be mapped to Zeotap through pipeline configuration without a code change.
Do I need to keep the Zeotap tag on my site?
No. Signal delivers to Zeotap from the server, so no client-side Zeotap script is required on your site.
Other customer data platform integrations
Ready to move Zeotap server-side?
See how Datafly Signal delivers first-party events to Zeotap from infrastructure you control, with hashed identity and consent enforcement built in.